Gamepop / 3
Leading with culture-first features that treat games like the creative force they are.
GAMEPOP. The Culture of Play is a print magazine and the first gaming edition from The Red Bulletin. It explores how games influence and shape today’s pop culture — from fashion and music to film, sport, and design. This issue dives into the creative energy at the intersection of gaming and modern culture, and highlights the role Red Bull athletes, creators, and esports professionals play within it.
Inside this issue:
Red Bull creator Ludwig Ahgren
EA SPORTS FC and the evolution of football culture
Caedrel on the world of League of Legends
Fashion trends shaped by gaming
The cultural legacy of Tony Hawk’s Pro Skater
A deep-dive feature on Tetris
Red Bull’s fighting-game icons
The magazine also features interactive elements integrated throughout the storytelling, including a sewn-in manga comic booklet and a hidden, multi-step text adventure that reveals itself across the pages.

