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BranD magazine - issue 66 - Reading Room


BranD / 66


On issue #66, Breaking the Boundaries of Aesthetics–Neo Year: Neo-year, neo-design ideas! What does “neo” mean for creatives at present? Contrarian. Radical. Personal. Experimental. Some say forget the rules and have fun with what you are doing! :) Make mistakes, embrace accidents and say “shoo” to taboo. Even though avoiding déjà vu in design may sometimes create visuals that are awkward or unpopular in a conventional sense, yet cool aesthetics often emerge as a result.




BranD is tailored for both established and emerging Brand Design professionals around the world. Published in Hong Kong, BranD informs and influences a wide range of designers and initiatives with the latest top Brand Design cases, concepts and trend leading visions.

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