B / Mini
In 1959, the release of the Mini came as a welcome answer to the British fuel shortage and economic hardship that ensued shortly after the Suez Crisis. Created by engineer Alec Issigonis, who aimed to produce a compact car with greater fuel efficiency, Mini is reputed for its recognizable design that made it a world-class cultural icon in the UK among target groups crossing gender, age, and socioeconomic class lines. Since its merger with BMW in 1994, Mini has maintained its position in the premium compact car market, all while strengthening its fervent fanbase with innovations that carry on the Mini tradition, discovering even more paths that will lead to a bright, urban life.
Magazine B attempts to discover truly good brands from today’s market where countless brand-named products are overflowing. B pursues its quest for true value of a printed medium by becoming a magazine that would be worth possessing, not affected by advertisements since it receives no financial support from the brand, and maintains a unique and independent perspective which is increasingly disappearing due to overflowing information mingled among different media outlets.