B / Lemaire
In 1991, Christophe Lemaire founded his namesake fashion label in Paris, France, which was soon lauded for its timeless everyday wear and ardent fanbase. Thinking of all skin tones, Lemaire developed a signature dialed-down color palette and understated aesthetic for his practical garments made of innovative materials. These silhouettes are manifested in the brand’s staples—namely, the dry silk shirts and the asymmetrical Twisted Dress with button detailing. When Sarah-Linh Tran joined at the helm in 2010 as co-creative director, Lemaire entered a renaissance. Today, the Lemaire brand has a wider reach than ever, transcending genre, gender, and age with a leather goods line, jewelry offerings, and collaboration with Japanese lifewear brand Uniqlo.
Magazine B attempts to discover truly good brands from today’s market where countless brand-named products are overflowing. B pursues its quest for true value of a printed medium by becoming a magazine that would be worth possessing, not affected by advertisements since it receives no financial support from the brand, and maintains a unique and independent perspective which is increasingly disappearing due to overflowing information mingled among different media outlets.