B / Arc’teryx
Arc’teryx, originally named Rock Solid, is a climbing gear label based out of Vancouver, Canada. Dave Lane founded the brand in 1989 in hopes of making better climbing products based on his experience out on the rocks. Renamed in 1991 to Arc’teryx, a stylized abbreviation of Archaeopteryx lithographica, the first known bird, the brand demonstrates its enthusiasm toward evolution in clothing production processes. Since the debut of its signature ergonomic Vapor climbing harness that evenly supports impact load, Arc’teryx has unveiled a series of innovative products like the Alpha SV, a windbreaker with excellent waterproofing technology, pushing the standards of the outdoor apparel to a new level. Furthermore, the brand’s design-focused urban techwear line like Veilance and System_A put the brand on the map with celebrities and members of emerging subcultures.
Magazine B attempts to discover truly good brands from today’s market where countless brand-named products are overflowing. B pursues its quest for true value of a printed medium by becoming a magazine that would be worth possessing, not affected by advertisements since it receives no financial support from the brand, and maintains a unique and independent perspective which is increasingly disappearing due to overflowing information mingled among different media outlets.