B / Airbnb
Started as a means to afford the ever-soaring rent, Airbnb has grown into a wunderkind of the sharing economy with more than 2,000,000 listings in more than 34,000 cities. With a valuation of $25.5B, Airbnb has become as valuable as hotel giants Hilton and Marriott.
Magazine B attempts to discover truly good brands from today’s market where countless brand-named products are overflowing. B pursues its quest for true value of a printed medium by becoming a magazine that would be worth possessing, not affected by advertisements since it receives no financial support from the brand, and maintains a unique and independent perspective which is increasingly disappearing due to overflowing information mingled among different media outlets.