+81 Plus Eighty One / 73
Vol.73 Music Creatives issue
Ever since our first issue in September 1997, we at +81 have featured graphic design, music, fashion, art, photography, film, and all other manners of creative scenes from around the world. As this issue marks our 20th anniversary, we are revisiting music-related creativity, which was our main content in the beginning, for the first time in nearly eight years.
During those eight years, digitalization has advanced to the point that music has come to be seen as an almost too convenient form of media, while the creativity that surrounds the music scene has lost some of its glamour. One thing that has come to the forefront in recent years is the use of cutting edge technology. In addition to all the traditional covers, fliers, and artist portraits, we now also have music videos that feature Virtual Reality and Augmented Reality along with concerts using media art, giving rise to new presentations full of modern or near-future creations. At the same time the greatest musicians seem to have a surprising knack for building close ties to creators around them, and have devoted almost as much energy to the visual aspects of their persona as their music. In this issue we focus on nine amazing musicians, and put the spotlight on the creators behind their artwork. Through interviews with these creators who have continued to explore visual expression full of technology and ideas as the digital shift progresses, we hope to catch a glimpse of what lies ahead for creativity in the music scene.